In today’s business environment, companies speak about social responsibility more often than ever, yet not all manage to communicate it convincingly, authentically or strategically. Audiences are tired of declarations and polished PR campaigns that lack substance. Investors have become more demanding, and consumers are increasingly attentive to whether a company’s

In today’s economy, investment decisions are increasingly shaped not by projected profits alone but by a company’s ability to remain resilient, responsible and strategically forward-thinking. ESG has become the dominant evaluation system for global investors, banks, funds and international organisations. The acronym — Environmental, Social and Governance — reflects how

Sustainability has rapidly become one of the defining markers of modern, responsible business. Companies highlight environmental initiatives, announce social commitments and adopt ESG strategies. But alongside this shift, a phenomenon that undermines market trust has emerged — greenwashing. It occurs when a company creates the appearance of environmental or social

Sustainable development has become the new standard for businesses operating in a global economy marked by growing environmental, social and technological challenges. Companies can no longer focus solely on financial performance while ignoring their broader impact. Investors, international institutions and even consumers increasingly evaluate not just what a company sells,

Skole is an example of how a small town can develop its own tourism strategy without copying large resorts. Its development is based not on mass tourism, but on the quality of space, cultural heritage, and a sustainable approach to the use of natural resources. Balance between tourism and communities